Brand Identity Brief Generator

Create a brand identity brief for the following:

Brand Name: {{brand_name}} What the brand does: {{description}} Target Audience: {{audience}} Brand Values (3–5): {{values}} Competitive Landscape: {{competitors}} Inspiration Brands (not competitors, just aesthetic references): {{inspiration}} Keywords to describe the brand: {{keywords}}

Output a complete brand identity brief covering:

1. Brand Essence — one sentence capturing the soul of the brand
2. Personality Traits — 5 adjectives with explanation of how each manifests
3. Voice & Tone — how the brand speaks, with do/don't examples
4. Visual Direction:
   • Color palette rationale (3–5 color families)
   • Typography direction (serif/sans/slab and personality)
   • Imagery style and what to avoid
   • Overall aesthetic reference: e.g., "warm minimalism", "industrial elegance"
5. Brand Don'ts — what would feel off-brand
6. Positioning Statement template